Marketing your Way to the Top of Google.
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Adam Franklin's slides from "Marketing Your Way to The Top Of Google" presentation at Bluewire Media's workshop on 27th April 2010.
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Marketing your Way to the Top of Google.
- 1. Marketing Your Way to the Top Of Google Using Blogs, You Tube, Email & Social Media Adam Franklin , Marketing Manager
- 13. Problem?
- 17. Permission
- 19. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
- 20. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
- 21. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
- 38. Q & A
- 40. Adam Franklin - Bluewire Media www.BluewireMedia.com.au [email_address] @Franklin_Adam BluewireMedia BluewireMedia LinkedIn.com/in/AdamFranklin If you’d like me to speak your event, call Bluewire Media on 1300 258 394
Editor's Notes
- Tweet away! [Black out] Who’d be able to find their Company #1 on Google for relevant keywords phrases? Who’d be able to find their Company on 1 st page Google ? Who’d have more chance finding the Loch Ness Monster? DIRTY LITTLE SECRET ... #3 on Google. Who here is #1 - #3 on google? DIRTY LITTLE SECRET – unfindable #3 web design brisbane
- MISTAKES: Black Hat, SPAM, short cut, give up, EXPECT INSTANT RESULTS. (Try Google Adwords)
- It takes time & effort.
- It takes time & effort.
- It takes time & effort.
- It takes time & effort.
- It takes time & effort.
- It takes time & effort.
- It takes time & effort.
- It takes time & effort.
- CATCH 22. Need backlinks to kick start. Directories, Testimonials, ARTICLES. People re-publish your articles with BACKLINKS! Hard to get backlinks Harder to write content regularly. HIRE A JOURNALIST
- Reference Tool on my landing page.
- Blogging is content in the bank. Never disappears. 2 years from now, it can be helping people! Unlike traditional ‘Interruption Marketing’. (Seth Godin). Many marketers are using strategies that worked when your customer looked like this! (PRE 1996, PRE INTERNET) BLOGGING BEST FOR THIS!!
- Traditional Marketing isn’t bad... But your customer has CHANGED with the Internet. Seth Godin: PERMISSION MARKETING. Many ingore adverts. 99%:1%. INBOUND MARKETING – Brian Halligan – everyone is interested! SOCIAL MEDIA
- How different would your traditional offline marketing be if each add had an unsubscribe button or an unfollow button (& you lost that customer for ever) BUILD PERMISSION over time. INTERNET flipped traditonal thinking on its head. Permission (vs Interruption) Inbound (vs Outbound) Customer Control (vs Marketer) CUSTOMER is in Control ----- NOT MARKETER in control. DECISION (about problem) vs CHOICE (of supplier) INBOUND & PERMISSION MARKETING SCREEN SHOTS
- It takes time & effort.
- It takes time & effort.
- Buying a camera at Xmas
- Too much value on the Table. 1. Send (like interruption marketing) but actually PERMISSION. 2. Archive content on site. 3. Enable & encourage sharing.
- Won US Presidents Election using Social. YOU TUBE: 148,177,718 views. TWITTER: 3,626,045 FACEBOOK: 8,041,118 fans
- $700m+ 88% from individuals.
- 1. Keywords, 2. Publish content 3. Anchor text, 4. Blog 5. Tweet Include web strategy too!
- Tweet away! Let me share something that is a little embarrassing... #3 on Google. Who here is #1 - #3 on google? 1. Keywords, 2. Publish content 3. Anchor text, 4. Blog 5. Tweet
- “ How can you encourage people to spread the word for you?’ Tweet Ups, Bloggers Room at Events.
- Slides, Tool & Resources, SEO E-books & Recommended Reading
- Not about Social, Blogs & YouTube bc POPULAR, It is Social, Blogs & YouTube bc it build relationships RELATIONSHIPS, IDEAS via CONTENT NOT CONTENT about you, IT IS content that solves buyers problems Not web marketing on a whim or randomly IT IS web marketing strategy that positions you as the ONLY CHOICE TO DO BUSINESS WITH